17-19 November 2017

The Italian Bridge

Rome · Italy

Leanne Hogben

Leanne Hogben
Head of Registry Services at GMO Registry, the company that operates .shop, the global domain for ecommerce.

Leanne Hogben is Head of Registry Services at GMO Registry, the company that operates the domain .shop. Based in Tokyo, Japan, she is one of the founding members of the company established in 2009 with a vision of building a global home for ecommerce, and a secure meaningful and trusted namespace for all shops both online and offline. In September last year that vision became a reality with the launch of .shop, and one year later .shop domain names have been registered in more than 180 countries. GMO also operates more than 40 Top Level Domains including Japanese geo domains including .tokyo, and dedicated brand TLDs for some of Japan's largest corporate brands. GMO Registry is a member of the GMO Internet Group. GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products.

Avoiding a www Identity Crisis – domains for shops

With a huge array of new sector-specific domains adding complexity and potentials for SMBs, we highlight the best domain strategies.

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