Hooked - Creating habit-forming user experiences.

We will explore the principles of creating habit-forming (dare we say addictive) applications and web experiences based on the principle of variable rewards originally studied by Robert Sapolsky which causes elevated dopamine release for app users. Nir Eyal's four-step Hooked cycle of Trigger - Action - Reward - Investment will be covered in the context of website design and calls to action. The principles have been applied to the design of a new Cordova/Phonegap hybrid HTML app served from a Joomla-curated content database for substance abuse recovery. We will explore the methods used to create variable rewards and the results achieved in our effort to make that app habit forming.

Duke Speer

Hooked on Joomla since 2008. Currently immersed in Recovery Elevated, a Joomla-curated smartphone-hosted open source non-linear learning application designed for addicts coming out of rehab to replace substance addiction with electronic addiction and other healthier habits.

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