A/B Testing: Which Way Does Your Duck Face?

Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

Everyone will get a handout of the very same checklist I use when A/B testing our clients sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.

Mike Demopoulos

Mike "Demo" Demopoulos is a longtime lover of Open Source Software.
He currently works at BoldGrid (a WordPress Page Builder) as an Evangelist. He has spoken at numerous open source events around the world. He has been interviewed by multiple publications and podcasts and as contributed to many as well. Mike also volunteers with the Joomla Project as the treasurer of Open Source Matters (the not for profit organization for Joomla!) as well as serving on the Joomla World Conference and Capital teams. He also co-organizes JoomlaDay Minnesota. He lives in the Twin Cities with his wife Kayla and dog B'Elanna.

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