“You are not the User...”
Yves is helping demanding interfaces designers seeking for attractiveness AND efficiency relying on three fundamentals:
- Cognitive Psychology fundamentals (understand your users).
- Take distance and conduct user studies (analyze real users).
- Use a “welcome changes” lean methodology.
I share my professional time between three activities:
- UX Research
- Cognitive Psychology
Advice to companies and institutions (and support). Teaching, master classes, workshops and conferences. Among other things I support digital interfaces creators to:
- Understanding and improving user experience.
- Content strategies.
- WebMarketing strategies
I co-lead two highly innovative UX research projects (in Bristol and Boston).
I give lectures and workshops around the world, teach User eXperience, Web projects management and eCommerce at Celsa Paris-Sorbonne and Provence University.
My leisure is as much devoted as possible to my other passion; Airplane Pilot (small but very beautiful).
I love challenges!
“There is no reason to oppose eye appealing and efficiency.
UX should be a friendly toolbox for designers"